Strategic philanthropy: principles put into practice.

The competitive advantage of corporate philanthropy.

When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. In response, many companies have sought to make their giving more strategic, but what passes for strategic philanthropy is almost never truly strategic, and often isn't pa...

Corporate Philanthropy Affecting Consumer Patronage Behavior: The Effect of Reciprocity and the Moderating Roles of Vicarious Licensing and Strategic Fit

This study investigates the manner in which corporate philanthropy affects consumer patronage toward a brand. In so doing, we propose reciprocity as a key mechanism, which manifests the effect of corporate philanthropy on patronage behavior, and examine how vicarious licensing and strategic fit would mitigate the relationship between reciprocity and patronage behavior. The results indicate that...

Global information hub on integrated medicine: Malaysia strategic initiative

The increasing global interest on traditional and complementary medicine (T/CM) and a need of a centralised and validated information on T/CM, added with a noble mission of optimally integrating the practice of T/CM into the mainstream healthcare system, revolutionised this Commonwealth health minister’s initiative project. Combined with strong government support and strength in ICT infrastruct...

Global information hub on integrated medicine: Malaysia strategic initiative

The increasing global interest on traditional and complementary medicine (T/CM) and a need of a centralised and validated information on T/CM, added with a noble mission of optimally integrating the practice of T/CM into the mainstream healthcare system, revolutionised this Commonwealth health minister’s initiative project. Combined with strong government support and strength in ICT infrastruct...

Strategic Philanthropy: Maximizing Family Engagement and Social Impact